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About Dr Rajshri Roy

Rajshri is passionate about scalable and sustainable properties of food environment and social marketing-based interventions that have the potential to bring about adequate changes in the dietary behaviour of individuals and communities.


Her academic research concentrates on dietary behaviour changes through appropriate personalisation of interventions, according to the requirements of the individuals and community by using user-centred, co-design and participatory research methodologies, and proper integration of behaviour change techniques to motivate long-term changes.

Her research centres on three key themes:

  • Exploring the determinants of dietary choices to support improved outcomes for health and sustainability.

  • Point-of-purchase interventions to promote healthy eating through nutrition education and food environment modification. 

  • Social media and digital health interventions using various behaviour change techniques to influence individuals to engage in healthy eating behaviour and synergise social change.

Want to participate in research?

The Daily Health Coach

We are aiming to develop an engaging health & wellbeing intervention using social media.

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